Congratulations in advance to all those guys who are planning to host a meetup on this Awesome Day!
What’s Digital Marketing Day all about?
Like how we crazy number of days for everything Social MEdia Day, Entrepreneurship Day, World XYZ Day, last year we plotted seeds for Digital Marketing Day to celebrate this as a movement, as an opportunity, as a PR scope to let the world know about this booming Industry!
This year again, Digital Marketing Day (#DMDay, #DMDay2019, #DigitalMarketingDay) is planned in a way that celebrates the latest trends!
Since, we have been hearing a lot about Voice Optimization, Voice Based Devices and technologies and podcasts. The theme of this Digital Marketing Day is
‘Power of Voice’
So What Can You Do on a Digital Marketing Day?
Last year we had 18 Cities Participating in Digital Marketing Day, They had conferences, bands, parties, learnings, coffee meets but something that made all of Indian Digital Marketers unite under one banner on one day across multiple cities.
This year I invite you and your other digital marketing folks from your city to take this initiative.
Please fill the form, to spread the word!
To Launch: https://www.soravjain.com/dmday
In this episode of Marketing Revelations, our hosts discuss the trends we’re expecting to see in 2020 and the impact they will make on business owners. This is a can’t-miss episode of our podcast.
Here is what they cover:
•Voice search (Almost 20 percent of online searches will be completed through voice search in 2020)
•Social strategies (Instagram and Facebook Stories and user-generated content)
•Influencer marketing (You don’t have to have a huge following)
•Ad strategy (How the types of ads are changing with the generations)
If you’d like to learn more about 2020 trends and what you can do to help your marketing efforts in the new year, make sure to subscribe to our blog to get all of our updates!
If you have any questions, please leave a comment below or email us at firstname.lastname@example.org.
TOP FIVE ONLINE MARKETING STRATEGIES TO START YOUR BUSINESS | VLOG 205
Aaron has a special guest in the Tiege Hanley house! Mike Levy, the Marketing Director of Pete & Pedro, is joining Aaron to relay some valuable business information. First a bit of background information — Mike started with Pete & Pedro after 10-years of men’s grooming e-commerce experience with the Grooming Lounge. He once even hired Aaron to promote the Grooming Lounge on Aaron’s YouTube channel back when Aaron had only 20K subscribers! About a year and ½ ago, Mike was hired to grow the marketing part of Pete & Pedro outside of Aaron’s YouTube influence and has been effective boosting revenue 30-35% over last year.
Now, without further ado, Mike presents the top five internet marketing strategies for e-commerce businesses:
Number one is customer service. Customer service is the backbone of any business, and everything a company does should revolve around customer service. Customer service should communicate effectively, return contacts quickly as possible, and discover what makes a customer happy to resolve his/her specific issue. Successful customer service results in valuable word-of-mouth marketing and repeat business. Do everything possible to make customers happy because even if they don’t buy from the company again, at least they won’t trash talk it.
The second tip is: less is more. When starting out, a business will not have time or money to spare; therefore, focusing on and pushing a couple of marketing tactics that work is recommended. In other words, don’t put energy into every single type of marketing. A company can’t be great at everything, but it can be great at a few things which will result in an even greater potential for success.
The third tip is email marketing lists. Email is king and the best bang-for-the-buck advertising. Creating an email list is important, and then managing it well and adding value with those emails are equally as important. Capture website traffic with classic pop-ups, welcome mats, collection forms, feature box, and more to get potential customers into the sales funnel. The first time a visitor hits the website is the first ‘touch point’ and thereafter trust must be built. Before a purchase is made, a potential customer will be marketed to 5 to 10 times.
MailChimp is an optimal service for a small email list. Once the list is more robust, Klaviyo is a suggested upgrade that offers more functionality. Keep in mind a massive email list is very expensive monthly. Make sure to scrub non-openers and dead email addresses periodically.
The fourth tip is to get customer reviews. Whenever a new product is launched, obtain at least five reviews for the website. Both positive and negative feedback are necessary for authenticity, because no product is perfect. Further, negative reviews allow customer service to reconnect with those individuals to turn that issue into a more positive experience. And a customer may even ultimately change their review. Positive reviews should also be contacted, because these are the best customers and more willing to try other products in the future.
A review service really makes a difference. Pete & Pedro has been using Judge Me and is now transferring to Yatpo which features full functionality including Google Shopping. With Google Shopping, stars accumulate for a product which ultimately builds trust. A product with 1,000 stars will get more clicks than a product that has 0 to 10 stars for example. Yatpo also includes SEO, organic help, a better filter, and better functions that integrate with email for feedback.
The fifth tip is conversion optimization. Businesses love more website traffic, but the problem is traffic costs a significant amount money to obtain. Instead, nail down conversions first. Conversions can be improved with AB testing, heat maps, pop-ups, website rearrangement, and more. Once the conversion rate is high, paying for more traffic makes more sense.
When customers add to their shopping cart and then start to leave the website, additional conversion tactics come into play as well. Key crucial online marketing techniques to close the sale before the customer leaves the website include browser abandoned, shopping cart abandoned, and remarketing. These create the best return on investment.
And with these tips, Mike reassures that everything else marketing related will fall into place.
Want to give Tiege Hanley a try? Check out what we have to offer at https://tiege.com
Learn more about each of our products at http://bit.ly/tiegeproducts
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YOUR BLOGGING AND WRITING EFFORTS ARE CONTENT MARKETING AND SEARCH ENGINE OPTIMIZATION: SEO
Content is everything you produce for your website, blog, social media pages, and even email. Count into this category:
– texts, lyrics;
– videos and slideshows;
– images and photos.
You cannot create these in vacuum — you research interests and preferences of the people you want to reach (speaking in marketing language, your target audience).
Research of that kind, and all the processes tied to content creation are something marketers live and breath. When you are out to find some data on how your searches look for information, what kind of queries do they use on search engines, which terms are popular and trendy, you are performing the SEO research — basics of making your information (and your personal brand!) discoverable!
SEO AND CONTENT BEST PRACTICES YOU WANT TO USE FOR PERSONAL BRANDING
– research your topic before starting to write;
– use tools and technology to uncover the best questions to answer;
– know your audience: what formats and styles they prefer;
– promote everything you write and publish on social media;
– build partnerships with other authorities in your industry in order to be published on their websites and curated on their social media pages.
YOUR WORK ON YOUR SOCIAL PAGES IS SOCIAL MEDIA MARKETING: SMM
The definition of Social Media Marketing is:
Social media marketing is the use of social media platforms and websites to promote a product or service. […] Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.” Social media marketing is the use of social media platforms and websites to promote a product or service. […]
SOCIAL MEDIA MARKETING — WIKIPEDIA
By working on your pages on these platforms, adding relevant competitive information to the bio sections, linking accounts together to create a comprehensive profile you optimize them to represent you online in the best way possible.
Your profile photo works as the brand’s logo, bio — mission statement, links and information that you share — messaging with your networks who in this analogy are the customers of your brand.
BEST SMM PRACTICES DIGITAL MARKETERS USE TO MAKE THEIR BRAND STAND OUT THAT YOU CAN STEAL FOR YOUR PERSONAL BRANDING
– be recognizable across all the social media profiles: use recent professional photo, give the same information about yourself;
– be consistent in your posting: if you choose to share updates once a week, then stick to that schedule;
– remember that social media is a two way communication channel: go into conversations with your followers, answer questions, go out and engage with the content that they post too.
YOUR WORK ON BEING FEATURED ON OTHER PEOPLE’S PUBLICATIONS IS YOUR PR
Third type of results you can see on SERP (search engine results page) when you research yourself by your own name, are other people’s websites that you don’t own or manage.
Usually, you need an established blog or a website where you share your expert advice on the topic of your interest on a regular basis in order to in order to be successful in reaching out and getting featured by other experts. It’s quite a no-brainer: they want to see if you are good enough in what you do.
After you have some significant proof of your expertise you start proactively reaching out to other bloggers, writers, comment on their pieces and offer your expertise as a guest blogger or invited writer.
Another interesting activity to build relations, not tied to your blog or social media presence, is sharing advice and answering questions on Q&A platforms like Quora or on Reddit.
The outcome you pursue here is ultimately a mention of your name in the context of proven expertise and authority in your field, but also getting links to your website, a blog, or social media profiles.
Everyone nowadays is trying to figure this whole “marketing” and “online advertising” thing on their own. Why? Did you know that what you don’t know WILL kill your business… It’s the scary truth, but everyone needs to hear this.
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