Contact Form Design: 5 Steps to More Leads & Contacts – Online Marketing Tips | Marketing 360

Get more leads:
Links to jump to each tip below.

Contact Forms: It’s time to talk about conversions! Your business needs ‘em, you want ‘em, but how do you ensure that your website form isn’t costing you money? Let’s talk about 5 steps you can take to ensure your contact form is top tier and converts.

If you’ve watched this channel for any length of time you probably already know that helping small businesses grow is the core of our message. A big part of our videos are related to marketing i.e. getting people to your website.

But what happens once they’re there? If your lead form isn’t up to snuff it could be costing you a lot of money.

Let’s talk about 5 steps you can take to ensure your form is top tier and converts.

Step 1 – Intent
First things first, we’ve got to identify the intent of the user AND your intent. What is your customer trying to accomplish and what do you need from them to make it happen. This goes beyond the typical “Contact Us” form. You need to anticipate your customer’s needs and work to achieve them.

Step 2 – Give & Take
Getting people to come to your website is it’s own challenge but getting them to fill out the form can be even more complex. Think of it as a teeter-totter that you need to balance. You need to give them enough of a reason (or enough value) that what you’re asking from them makes sense. Are you a roofer offering a free estimate? So is everyone else! Are you a roofer offering a free estimate AND free sample shingles? Well now asking for my mother’s maiden name, city I was born in and name of my first pet seems like a fair trade

Step 3 – Don’t be greedy
This brings us to the next tip – don’t ask for more than you need. The rule of thumb is to only ask for what is business critical in order to make first contact. Name, phone, email. Maybe in order to provide great services you need to know the product or service they’re interested in, or perhaps you need to route leads to the territory manager closest to them so you might ask for zip code. The more you ask for the more you need to give back so don’t be greedy and keep it simple

Step 4 – Design for the times
Lots of folks don’t consider this but the actual design of your form can have a HUGE impact on your conversions. We live in a mobile-first, app-driven world. If your form isn’t simple to use on mobile devices you can kiss your conversions goodbye. Large buttons, pre-selected options, simple form fields, these all impact your conversions.

Step 5 – Be up front
If you’re driving somewhere unfamiliar what’s the first thing you do when you get close? You turn down the music! It’s a pretty hilarious phenomenon but when we’re in unfamiliar territory people don’t want to be distracted. The closer someone comes to converting on your website the more unfamiliar the territory. So give them a map! Let them know what to expect before they start.
“Download my free ebook immediately”
“Instant quote”
“No credit card required – access pricing now”

The more of a “map” you can provide the more the customer knows what to expect. Increase their comfort levels and you’ll increase your conversions.

So there we go! There are plenty of other levers to pull when creating highly convertible forms so let’s chat about them in the comments. What are some great (or not so great) examples that you’ve seen?

As always, thanks for liking, commenting, and subscribing. Happy marketing!

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8 Digital Marketing Tips for Consultants | Marketing 360

If you’re a consultant looking to generate more leads these 8 tips are hand picked just for you!

Tip #1 Establish your credibility with statistics and successes. Show them you can drive results where there may be a deficiency. (Dynamic homepage)

Tip #2 Show how you can bring a fresh perspective to your client’s business. Videos, case studies, podcasts, and blog posts are particularly effective. (YouTube)

Tip #3 Never be afraid to highlight your unique talent. Utilize online reviews to highlight what you do well. Start an email marketing campaign through contacts from your reviews and contact forms on your website and social media.

Highlight the advantages your outside expertise can benefit your client.

If you have a special skill set, be sure and communicate that effectively.

Tip #4 Consulting is a matter of convenience for your clients, you provide a service that they can’t, or won’t, do internally. Stress the fact that hiring you will make their lives easier. (FAQ page.)

Tip #5 Provide a solid value proposition. What can you offer your clients that no other consultant can.

Tip #6 Make sure your website design is easily convertible, make it easy for your potential clients to contact and/or find you.

Tip #7 Leverage social media.

Tip # 8 Utilize Google and Facebook advertising to boost your page in the SERP. Specific targeting those that will benefit from your services can help you reach your intended audience. (Ad Manager)

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

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The 🔥 Hottest Digital Marketing Trends for 2020

Wanna know what digital marketing strategies will help your small business knock out your competition and dominate your market in 2020? This year looks to be packed with a ton of interesting trends that bring lots of potential upside, but I’ve picked these 5 because they actually have the ability to transform your business for the better. Enjoy these 5 digital marketing trends 2020 edition… they are definitely worth your attention, and focusing your marketing efforts on this year.

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Ep – 17 The 2020 Digital Marketing Trends to Watch For

In this episode of Marketing Revelations, our hosts discuss the trends we’re expecting to see in 2020 and the impact they will make on business owners. This is a can’t-miss episode of our podcast.

Here is what they cover:
•Voice search (Almost 20 percent of online searches will be completed through voice search in 2020)
•Social strategies (Instagram and Facebook Stories and user-generated content)
•Influencer marketing (You don’t have to have a huge following)
•Ad strategy (How the types of ads are changing with the generations)

If you’d like to learn more about 2020 trends and what you can do to help your marketing efforts in the new year, make sure to subscribe to our blog to get all of our updates!

If you have any questions, please leave a comment below or email us at

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Employment Law In Ireland: The Essentials for Employers, Employees and HR Managers

27 Irish Employment Law Cases: Priceless Lessons for Employers and Employees from Decided Cases of the EAT, Equality Tribunal, and High Court

How to Carry Out a Workplace Disciplinary Procedure: Avoid Costly Claims for Unfair Dismissal and Other Employment Related Claims

The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy

Buying a House in Ireland: A Step by Step Guide by a Builder/Solicitor


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Jingle All the Way To Online Marketing Success This Holiday Season | Webinar | Constant Contact

The holidays are the biggest spending season of the year — are you prepared to claim your piece of the pie?

With all of the holiday promotions out there, it can be difficult to get your audience’s attention.

During this 60-minute webinar, we’ll guide you through planning your online marketing strategy this holiday season. We’ll provide tips and ideas for leveraging the online channels that matter to your business.

In this free webinar you’ll learn:

– How to prepare your marketing for the holidays
– How to execute your holiday plan
– How to prepare for ongoing success after the holidays

Check out our Holiday Marketing 101 guide for more tips and details:

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TOP 5 Online Marketing Strategies to Start Your Business | Tiege Hanley VLOG 205


Aaron has a special guest in the Tiege Hanley house! Mike Levy, the Marketing Director of Pete & Pedro, is joining Aaron to relay some valuable business information. First a bit of background information — Mike started with Pete & Pedro after 10-years of men’s grooming e-commerce experience with the Grooming Lounge. He once even hired Aaron to promote the Grooming Lounge on Aaron’s YouTube channel back when Aaron had only 20K subscribers! About a year and ½ ago, Mike was hired to grow the marketing part of Pete & Pedro outside of Aaron’s YouTube influence and has been effective boosting revenue 30-35% over last year.

Now, without further ado, Mike presents the top five internet marketing strategies for e-commerce businesses:

Number one is customer service. Customer service is the backbone of any business, and everything a company does should revolve around customer service. Customer service should communicate effectively, return contacts quickly as possible, and discover what makes a customer happy to resolve his/her specific issue. Successful customer service results in valuable word-of-mouth marketing and repeat business. Do everything possible to make customers happy because even if they don’t buy from the company again, at least they won’t trash talk it.

The second tip is: less is more. When starting out, a business will not have time or money to spare; therefore, focusing on and pushing a couple of marketing tactics that work is recommended. In other words, don’t put energy into every single type of marketing. A company can’t be great at everything, but it can be great at a few things which will result in an even greater potential for success.

The third tip is email marketing lists. Email is king and the best bang-for-the-buck advertising. Creating an email list is important, and then managing it well and adding value with those emails are equally as important. Capture website traffic with classic pop-ups, welcome mats, collection forms, feature box, and more to get potential customers into the sales funnel. The first time a visitor hits the website is the first ‘touch point’ and thereafter trust must be built. Before a purchase is made, a potential customer will be marketed to 5 to 10 times.

MailChimp is an optimal service for a small email list. Once the list is more robust, Klaviyo is a suggested upgrade that offers more functionality. Keep in mind a massive email list is very expensive monthly. Make sure to scrub non-openers and dead email addresses periodically.

The fourth tip is to get customer reviews. Whenever a new product is launched, obtain at least five reviews for the website. Both positive and negative feedback are necessary for authenticity, because no product is perfect. Further, negative reviews allow customer service to reconnect with those individuals to turn that issue into a more positive experience. And a customer may even ultimately change their review. Positive reviews should also be contacted, because these are the best customers and more willing to try other products in the future.

A review service really makes a difference. Pete & Pedro has been using Judge Me and is now transferring to Yatpo which features full functionality including Google Shopping. With Google Shopping, stars accumulate for a product which ultimately builds trust. A product with 1,000 stars will get more clicks than a product that has 0 to 10 stars for example. Yatpo also includes SEO, organic help, a better filter, and better functions that integrate with email for feedback.

The fifth tip is conversion optimization. Businesses love more website traffic, but the problem is traffic costs a significant amount money to obtain. Instead, nail down conversions first. Conversions can be improved with AB testing, heat maps, pop-ups, website rearrangement, and more. Once the conversion rate is high, paying for more traffic makes more sense.

When customers add to their shopping cart and then start to leave the website, additional conversion tactics come into play as well. Key crucial online marketing techniques to close the sale before the customer leaves the website include browser abandoned, shopping cart abandoned, and remarketing. These create the best return on investment.

And with these tips, Mike reassures that everything else marketing related will fall into place.

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How do small businesses use online marketing strategies?

How do small businesses use online marketing strategies?

In fact, if you run a local business targeting local clients, I would dare to say it is It is best used in conjunction with online marketing strategies, with the two  23 Amazing Online Marketing Tactics for Small Businesses With Low Budgets. Tighten up your SEO. Perform more keyword research. Start a blog. Join or create a Facebook group. Participate in forums. Comment on relevant content. Build an email list. Start an eBay store.  For many owners, small business digital marketing may seem confusing, especially when it comes to using the right tactics. But we’re here to  Every small business should be aware of and implement digital marketing   Small businessmarketing for a local company can include many offline local Since people use search engines to find products both online and locally, it is   Whether you have just started a small consulting business, run a local  Here are our best strategies, digital and off-line, to market your business while ultimately  Use acost calculator to see what you could get out of a small  No small business, no matter how new or small, should overlook this vast While this strategy may bring in a trickle of business, there is a better and easier way.  Using digital marketing, you can reach an enormous audience in a way that is  With this in mind, many small businesses are jumping on the social media marketingbandwagon, and over 70 % plan to acquire new customers in 2018 using  Consider these the launch pads that you can use as the foundation of your online marketing for small business strategy. Results will vary from  How to market your small business online – for beginners!  To start a blog, you can use an inexpensive or free website tool to make a free site   Digital marketing is trendier than the latest fitness craze. Use our digital marketing 101 insights to arm yourself with the latest strategies and  Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to  In this article, we’ll discuss six highly effective digital marketing strategies you can use for your business. While all of them are tested and   If you work for a small business, it’s particularly imperative you find Finally, you can use the tool to analyze the content most shared and referenced. Price: Two plans are available — one is free, and the advanced plan is   These simple digital strategies can save strapped business owners time and money. together the digital marketing strategies that all local businesses should adopt in 2017. People are changing the way they use Google. Want digital marketing strategies for your business to make the most of your Here aresome tips for making the best use of different communication methods:.  Almost three-quarters of small businesses use social media as part of their digital marketing strategies to spread brand awareness and  If you’re a small business that’s just getting started or one that It’s a versatile online marketing strategy that can be used in different ways, with   small business on a shoestring budget isn’t easy — but it is possible. Take alook at these ten cost-effective tools to create your plan. When budgets are tight, online marketing might be the first expense you look to cut. You can use coupons, fliers, reciprocal website links, bundled promotions or social  This list of digital marketing tips for small businesses will help your local your small business if you use the above digital strategies effectively.

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