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How Digital Marketing Will Change in 2020 (You’re Not Going to Like It) | Everything’s changing in 2020. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone’s doing stories. Going live, everyone has live now. Today, I’m going to break down how digital marketing will change in 2020, and what you should do.
The first trend I have for you, video reach will dramatically drop.
Everyone has figured out that video is an amazing form to connect with people, which is why everyone’s doing it. So the solution, multicast, right? Even though everyone’s doing video, that’s fine, you can’t do much about that, but what you can do is create more videos my focusing on just creating one video that works for all platforms.
So when you’re doing the videos and you go live, you’ll also notice that you’ll get more engagement, and because you’re live, they want to push it out, compete with the TV channels, right? Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world.
So what they’re doing is when you go live, because they want to compete with television, they’re going to push it out to all your subscribers, everyone on their platform, and if you engage with them, you’ll get way more reach, and then when you release recorded videos that aren’t live, you’ll notice that they’ll get more love and more spread because you’ve been doing live videos at least once a month.
Trend number two, bite-sized educational interactive content is rising really fast. So, if you look at things like infographics, infographics are a really long visual where you just keep scrolling and scrolling and scrolling, and it ends up breaking down what that subject is all about.
A good example of this is my Instagram page. You’ll notice that I have pictures that’ll teach you how to do things like get more traffic on YouTube or Instagram, and you just keep swiping right, and in each image, I give you a one sentence overview of what you can do to maximize your traffic.
And that example that I’m using on Instagram, works extremely well. It works so well that each of those images get roughly 50% shares.
The third trend I have for you, search traffic will decrease dramatically on mobile.
On mobile devices these days, there’s more search snippets that are appearing and appearing. This is going to cause your mobile traffic to decrease.
So what I want you to do is use structured markup on your site, which will help you get the rich snippets, which will help you get more voice search traffic, which will help combat the decreasing mobile organic traffic.
The fourth trend, Google will keep doing a consolidation in different markets. So, right now, Google is going head-to-head with Amazon. There’s now a Buy Now on Google button. You can buy without even going to the e-commerce site.
Google’s going to be testing out more of these things to keep people on Google and making a purchase. Well don’t think of this as a bad thing; you could actually adapt to Google’s changes and generate more sales and traffic and leads.
For example, with some of the programs that they’re testing out, you can actually even generate a lead on Google without driving people back to your site. Let’s say you’re in the mortgage industry.
You can actually generate a lead on Google. The same goes with buying on Google with e-commerce stores.
You can sell your products directly on Google without people having to go to your website, which can also increase your revenue as well. Now, this is important because according to Jumpshot, 49% of all searches performed on Google result in no click.
Trend five, influencer marketing budgets will decrease.
Right now, social engagement is continually going down. According to analytics firm, InfluencerDB, it was revealed that influencer engagement rates are nearing all time lows.
So the way you want to combat this is, don’t pay influencers as much money, but find more and more influencers, and go after quantity. This will help you still generate good sales from influencer marketing.
The sixth trend, social media stories won’t be as popular and as easy to win on. See, everyone’s doing stories these days. People even unfollow stories they don’t care to engage with.
Trend number seven, shoppable experiences will get more and more adaptive.
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Getting customers to create their own content and share it with you is a great way to interact with them. Most mobile phones can take pictures, videos, record sounds and some apps even allow users to create drawings or customize products. You could ask customers to take pictures of themselves having a good time in your store or posing in front of your billboards and share this content on social networks to qualify for a discount or win a free product. Organize new contests on a regular basis and make customers feel valued by sharing the best submissions with the rest of your audience
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Online Marketing | 6 Steps To Selling Anything Even A Pet Rock. Anything can be sold online if the requirements and conditions are met. For example, I heard of a book titled “Reasons to vote for Democrats: a comprehensive guide.”
But here’s the thing: the book is mostly blank and consists of 1,235 words, and it’s a best seller on Amazon. So go figure! (Not promoting politics here – just making a point). You can sell anything online…even ice to an Eskimo.
Here are the 6 requirements:
1. A problem – e.g. money, health, dating etc. When you have identified the problem, then you can provide the solution.
2. Targeted audience – you need the right people who are looking for what you’re selling. Even if your product is the best thing ever, if you put in before the wrong crowd, you not make sales.
3. The know, like and trust factor – people buy from those they know, like and trust. Think of Walmart or any other big retail giant. And you do this by providing value.
4. People follow others online because they are looking for a leader. As they get to know you, then you can present your offer as the solution.
5. Then present your offer. If they think it’s valuable, they will buy.
6. Call To Action (CTA) – make sure a strong CTA telling your visitors what to do. Don’t assume they will click your button or enter their email address.
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I make videos about making digital marketing topics, business, and keep a work-life balance. I’m obsessed with side projects and live by the mantra of “create every day.” Come along for the ride if you want tips of being productive, creative, and adventurous!
Online Marketing Tips – Part 2 of How to Repurpose Your Content Marketing Ideas
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This is part two of yesterday’s video (Day 5) from my 30 Day Video Challenge I’ve been holding myself to. I made this video yesterday (but I also made another video today).
In this video the key online marketing tip shared is that you can record your everyday process(es) and share that with people as additional content.
If you want to get the edge you have to repurpose your content.
This is especially true if you’re using content as your primary strategy. When you’re on a low budget and don’t have the means to do lots of paid advertising you have to GRIND. And repurposing your content is a SMART way to grind!
On tomorrow’s video I’ll tell you about an EVEN SMARTER way to “Market While You’re Already Marketing” so make sure you watch tomorrow’s video (Day 7) for sure. I talked about a lot of stuff and was all over the place, so you’re going to have to watch the entire video in order to catch the gold nugget!