Digital Marketing Strategy – 7 Ways to Build Your Digital Presence

Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online!

Step 1: Develop a Conversion Based Website
Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you’re putting your best foot forward.

UXi® Websites

Step 2: Invest in SEO and PPC
People buy from people they know when it’s convenient. If your site doesn’t show up when they search, you’re going to miss out on a lot of business.

Natural Listing Ads®

Top Placement Ads®

Step 3: Retargeting
When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don’t let them get away!

Retargeting Ads®

Step 4: Build Your Online Reputation
If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage.
87% of shoppers won’t consider buying from a site without reviews.
Start the process at https://www.topratedlocal.com/

Step 5: Create Valuable Content, Specifically Videos!
Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics.

Step 6:Social Media
57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community.

Social Media Management

Step 7: Stay Ahead Of The Competition – Use a CRM!
A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM – https://www.marketing360.com/small-business-crm/

BONUS TIP: Stay educated
Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! – http://m360.us/6d7a

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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